I went into the Buttermarket Centre this afternoon... up the escalator... and what an anti-climax for Empire Cinema!Big bold branding externally.Inside, after going up the escalator - the Buttermarket Centre - albeit Cosy Club and gym behind you... white empty shells for cafes and restaurants; somewhat fair enough, but I was surprised at Empire. Two Empire advertising flags... and that is about it.You need to venture left and through a void space (perhaps just for queuing?) so uninviting. Why not a full size graphic on the wall with a welcome message signposting people left? Far too much white and emptiness. Most people seemed to go up escalator , walk forward and turn back around and go down.